I assume Lindt Chocolate is pretty popular? My friend got me on this kick with the 85% cocoa bars. Being one who has tried to eliminate as much sugar from my diet, these bars are great. Low amounts of sugar and the cocoa is good for your skin. Anyways, if you've never had 85% cocoa before, to give you an idea, Bakers Chocolate is around 70%, so 85% is an aquired taste. Anwyays, I went with my friend to the Lindt store and my mouth nearly fell out of its socket when I saw the newest bar!!!! 99% Cocoa!!!!!!!!! Oh my god! The warnings on the wrapper were hysterical! They warn you to try the 70%, then work your way up to 85% before venturing to the 99%. Well, I have been doing the 85% for a few years now, but nothing prepared me for this treat! It was like crack! I felt like we were doing drugs! LOL - My friend put a little piece on her tounge and I was yelling "Let it melt! Don't swallow it!" LOL Anyone else try this yet??? It's weird, it's amazingly gross. It's so strong, but there's something alluring (and addictive) to it.