First off, I am pro-OAR and this has nothing to do with me hating black bars - it's more of a rant about practicality... That being said...Do any 16x9 tv owners hate these letterboxed commercials as much as I do? I just don't see any point to it...why are they shooting 16x9 video that is going onto a 4x3 medium? We're not talking about movies that take advantage of the wide format (up on the big screen). They're just being letterboxed, then shown on 4x3 tv's. And if you have a 16x9 tv, there is no advantage of this format either...unless you have your tv set to crop the top and bottom off and fill the screen with the image, but who does that!??? The worst is when you watch these letterboxed commercials on HDTV and you get black bars on all 4 sides!!! I guess I can see if you are filming the commerical in 16x9, but if the commercial isn't ever presented anamorphically, why do it?? Why wouldn't an advertiser want to use the entire screen? Are they trying to be "Hip" and make their commercials look like DVD's?? Ok, Rant off - this is meant as a fun thread and not a bitch fest (by me) - I'm not really pissed off (I'm more perplexed), it's just been a pet-peeve of mine and thought I'd start a conversation to see if anyone else is bugged by it as well.