If you think about it, "fullscreen" is a very misleading term. Although we all know that "fullscreen" is bad, many uneducated consumers may consider "fullscreen" to be a good term because "it will fill my screen AND i won't miss out on any of the picture...it is the 'full' picture, right?" I've actually heard of people believing that with "fullscreen" you see MORE of the movie. So my point is that we should stop referring to MAR presentations as "fullscreen" and call them what they are: "pan and scan" or "modified aspect ratio" presentations that do not show the entire film, nor the film as the director intended. Down with "fullscreen" as an acceptable term, and up with "modified aspect ratio," "pan and scan" or something else that suggests what is REALLY happening. Thoughts?