I understand that the way LCD panels (and chips for projectors) are made that they have a certain amount of dead pixels that are considered an acceptable loss. Like rat turds in your canned ham, a certain amount is considered okay. I read the support bulletin on Sony's site, I own a Sony so I've been reading their support info, no I don't currently have this problem. http://188.8.131.52/SRVS/CGI-BIN/WEB...Sxi=1,Case=obj(312288),UseTemplate=Case.tem but it's a bit alarming. They refer to the dead pixel as a "structural property" and hence it's not a warranty item. I've heard two things about this... help me sort out salesman schlock from the real 411: First, I've heard that pixels (on LCD) don't just "go bad", they're born bad. So, since my TV is free of dead pixels it's not likely to be a problem for me. Second. My salespeople told me that they'd replace my LCD RP if a bad pixel appeared. Is this true? I don't have it in writing but I do have a warranty in writing, I'm positive it doesn't cover a dead pixel because of what I read by Sony. How can my retailer override the manufacture? I am curious if anyone's ever been screwed by this? It seems that given the nature of this problem if you're buying an LCD you should really make sure you get a good look at the unit you're buying before plunking down the cash. Thanks in advance for any shared experiences or knowledge.