I ordered the new Silver Serpent S-video cable and from Better Cables and just had to post my impressions here. I purchased a Sony DVP-550D a couple of years ago and was very pleased with the picture quality. However, I have read a number of comments that the picture quality would likely improve even more with a higher quality video cable. Well, I read some reviews and comments about the Silver Serpents from Better Cables, so I took the plunge. And, I am glad I did! The colors are more vibrant, the resolution even appears improved. The general picture quality was good before with the "out-of-the-box" cable, but I can definitely see an improvement with the Silver Serpent. I thought maybe this was just my positive thinking, so I didn't tell my wife about the new cable, and while watching "Cast Away" last night, she quickly noticed the improvement, too. Just wanted to give a 5-star rating to Better Cables for this product.