Krispy Kreme --beware of the "bonus" dozen

Discussion in 'After Hours Lounge (Off Topic)' started by Brian Perry, Oct 7, 2003.

  1. Brian Perry

    Brian Perry Cinematographer

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    On my way to work this morning, I decided to pick up some doughnuts from the new Krispy Kreme that opened at the downtown train station. I ordered one dozen original glazed for $6.90.

    The clerk then notified me that for an additional $1 (which would be donated to some charity listed on an accompanying coupon), they would give me a second dozen for free. To me, it was a no brainer--I said sure.

    Minutes later, when I opened the boxes at work, it was evident that the $1 doughnuts were not of the same quality as the $6.90 doughnuts. The glazing had shrunken and they were much chewier than the fresher ones. A co-worker commented that the "bonus" dozen were obviously day-old leftover doughnuts. Definitely edible, just not as fresh.

    Two questions. First, do you think they should tell you upfront that the bonus dozen are not the same as the ones they're selling at regular price? And secondly, if this is Krispy Kreme policy, do you think they are taking a tax writeoff on the full retail price even though they are unable (or unwilling) to sell them at that price when they're a day old? Are they gaining an advantage over simply thowing them in the garbage?
     
  2. Bill_D

    Bill_D Supporting Actor

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    This is what happens when you push a local favorite nationwide. I've had an addiction to Krispy Kremes with that liquid cocaine glaze since I was a wee lad. I have the gut to prove it.

    Locally that would never happen because they tend to show you the goods before they close the box. The extra dozen for a buck is a standard promotion in Atlanta without the Charity spin. My experience has been that the second dozen is the same quality.

    1. Yes, you should be notified if the "free" doughnuts are old.

    2. I think they do whatever the law allows.

    Go to www.krispykreme.com and file a concern in the "contact us" link.
     
  3. MarkHastings

    MarkHastings Executive Producer

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    The following isn't meant to sound mean, I'm just explaining.

    Considering when you make a donation, you don't get anything in return, why should they be required to tell you they are not fresh? As long as there's nothing wrong and they're edible, I see no reason to say a thing.

    I think it's the way you are looking at it. You see it as KK is tempting you with a dozen donuts to make the donation. Since these donuts are not up to par as the ones you paid full price for, you are thinking they somehow tricked you or there is some evil plan.

    The fact is, you made a donation (to which you shouldn't expect anything in return) and KK gets to get rid of their day old donuts instead of throwing them away.

    You didn't pay the $1 for the donuts, so they have no obligation if you aren't completely satisfied. Although, I can imagine someone getting truly upset and complaining that KK tricked them somehow without looking at the fact that they made a donation and the donuts are a gesture and not a trasaction.

    I can't see them writing them off. I would think legally this can't be done, but considering they are giving away the donuts and not throwing them away, they may save money by not having to fill their dumpsters...just thinking aloud.
     
  4. Khoa Tran

    Khoa Tran Supporting Actor

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    that's just bad, when my aunt owned a donut shop she would throw out all the left over donuts at the end of the day and it was quite a bit, she would not under any circumstances sell old donuts. compared to the kind of donuts i know, krispy kreme is nasty....don't know why it is so over hyped....
     
  5. Jack Briggs

    Jack Briggs Executive Producer

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    Long ago I reported here in AH on a controlled experiment I ran in which I determined that large pizza-delivery chains scrimp on the quality of their offerings when the buyer uses a coupon or takes advantage of a special. Happened every time. But when purchasing pies at full price, the things arrived warm to hot, with healthier doses of toppings, etc.

    And now it has come to Krispy Kreme playing fast and loose with that extra dollar you give them. What is this country coming to?
     
  6. BrettB

    BrettB Producer

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    Top o' the muffin to ya'.

    At least they were in a box and not a plastic trash bag. [​IMG]
     
  7. MarkHastings

    MarkHastings Executive Producer

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  8. Quincy

    Quincy Stunt Coordinator

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  9. Mick Wright

    Mick Wright Second Unit

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  10. MarkHastings

    MarkHastings Executive Producer

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    How would a pizza chain know you are going to use a coupon before they even make it? I can see scimping on a "special", most places do that.

    I was at a restaurant and the special was fried fish. It was much cheaper than the price of the regular dinner. When I got the dinner, the fish wasn't whole, it was a lot of smaller pieces.

    I got the same amount as if I had ordered the dinner when it wasn't on special, instead, I got smaller chunks. My mom started to complain and I said that I expected it. The reason why they sell it to you for cheap is because they probably got a shipment in and it was in smaller pieces. Since they really can't (or don't want to) pass them off as the regular dinner, they knock down the price and give you the pieces as a "special".

    Sounds fair to me (as long as there's nothing wrong with food), becuase I have an understanding how business works and I try not to let these kinds of things bug me too much. Always remember that when you are getting a "Deal", there's a REASON you're getting a "Deal". [​IMG]
     
  11. Wayne Bundrick

    Wayne Bundrick Cinematographer

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    All you folks across the country that are just now getting Krispy Kreme doughnuts make me laugh. In this part of the country where Krispy Kreme has been around for 30+ years, you can buy the regular glazed and sometimes a complete selection of the fancier doughnuts in every grocery store and even in many gas station convenience stores. When you buy them at these locations, they are not hot and the glaze is not dripping wet. But they are still as fresh as anything else that is delivered from a bakery to a store on a daily basis. They may not bring the Heaven-on-Earth mouthwatering experience you get from a dozen that have just emerged from the assembly line, but they still beat the hell out of any other doughnut on this planet, and a few seconds in the microwave can restore much of what it has lost.
     
  12. Chris Lockwood

    Chris Lockwood Producer

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    > Long ago I reported here in AH on a controlled experiment I ran in which I determined that large pizza-delivery chains scrimp on the quality of their offerings when the buyer uses a coupon or takes advantage of a special.

    I worked at Dominos & can tell you that we were too busy to care whether somebody used a coupon. And why would we? We didn't pay for the toppings out of our own pockets anyway. Pizzas were pizzas. If you got more toppings on one than the other, it could just be that one person was more generous than the other. We didn't measure the toppings, just eyeballed it.

    As for specials, we ALWAYS had a special. Usually buy one, get one really cheap, no coupon needed.
     
  13. Kenneth Harden

    Kenneth Harden Screenwriter

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    I would rather blow my daily calorie intake on some nice Italian food [​IMG]
     
  14. Mark Romero

    Mark Romero Second Unit

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  15. Peter Kim

    Peter Kim Screenwriter

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    As a side note, Target (at least in the Twin Cities) is selling the dozen glazed for $4.80 through Saturday, Oct. 11.
     
  16. MarkHastings

    MarkHastings Executive Producer

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  17. Brian Perry

    Brian Perry Cinematographer

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  18. Matt Gordon

    Matt Gordon Supporting Actor

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    I see no reason why Brian should be "ashamed" to take them up on a second dozen for a buck because he wanted more of the same donuts. That was the deal they offered, not "give a dollar to charity and you can get some older donuts if you like."

    I see nothing in any of Brian's posts to indicate that he wouldn't give to charity without getting anything, nor do I see him advising people to not donate to charity because his donuts weren't right off the line. For all we know, he could be the most generous guy at HTF. I don't know Brian well enough to tell him to feel "ashamed" for not doing anything wrong.

    Also, the donuts were not free; they cost $1. He gave them a dollar, and they gave him donuts. He wouldn't have gotten the extra donuts if he didn't pay the buck. To put it another way, in order for the transaction to take place, he had to pay a dollar. That's a purchase, not a donation. KK will make the donation (and not in Brian's name). He purchased 12 donuts, and KK had $1 (to donate to charity). He didn't expect the world for that dollar, just a box of donuts like the first one.
     
  19. Brian Perry

    Brian Perry Cinematographer

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    I did forward the concern to KK's website and KK responded by saying that they do not sell "stale" doughnuts as part of any promotion. (And would therefore send me the customary coupon for a free dozen.) However, I never used the word "stale" in my remarks, so I guess they tactfully avoided the question of whether the doughnuts were a day old (but not stale). Like I said, they were definitely edible (and even somewhat tasty), but KK would not be where they are today if that was their regular product.

    I will certainly continue to buy KK doughnuts (especially when they're fresh out of the oil and have that "liquid crack" taste), so I don't want this thread to sound like I have an ax to grind with them. It's just an interesting marketing discussion.
     
  20. Christ Reynolds

    Christ Reynolds Producer

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