I'm having awful trouble with this model and am unsure how to proceed. I'm on my FOURTH set from SEARS that exhibits these characteristics: When monitor is off, there is a large noticeable circular 'cloud' in the center of the screen. Also, there are 4 slightly more well-defined cloudy rectangular 'bars' set caddy to each corner of the set. When monitor is on, I'm having problems with contrast. Blacks don't hold from high to low contrast images, and bright sections of the picture 'fog' the detail of the blacks. I use Video Essentials for calibration and it makes no difference whether I calibrate for the high or low picture area pluge. Neither hold properly. All four of the sets display the identical anomaly. The reason I keep having them exchanged is that everyone I've spoken to (SEARS Repair, SONY, local TV repair, posts on this board) lead me to believe that mishandling during delivery has led to the 'shadow mask' dropping. Now, this sounds reasonable, but I thought that the shadow mask falling affected color, which I've not had a problem with. At any rate, the details of my deliveries would seem consistent with a certain mishandling. On the first set, they carried it in the box to my porch, turned the box over upside down, slashed the bottom of the box open, rolled it back upright, and pulled the box up off the unit. I didn't know any better. On the second set, I warned the men that I had learned that doing this could damage the set, but they spoke little English and proceeded to do the same damn thing with me protesting as they did it! On the NEXT set, I desperately tried to find someone at SEARS to take responsibility to make sure that the delivery guys were well-informed of my needs so it wouldn't be left to me to flail about trying to communicate on the spot again. The Rep assured me that he would take care of it, and when the set arrived, not only had they NOT been given the instructions (one of the guys was fluent in English), but the TV had been loaded into the truck sideways! I refused delivery, the guy called his Supervisor, and I spoke to him at length about what was going on. Of course, he informed me that they'd had no OTHER complaints, and in fact televisions were regularly STORED sideways or upside-down at their warehouse! I tried once more today. This supervisor assured me that I would get a TV that had been stored properly and his delivery guys would know the score. I answered the door to a fella who spoke little English, who nodded in agreement when I asked him about keeping the TV upright. He came in to check the delivery path, and as we were coming back out, his two assistants had already loaded the TV to the handtruck - SIDEWAYS! I screamed at them to get the box right-side-up, which they did, and had them cut the box apart around the set. I couldn't see clearly whether the screen was displaying the same problem so I had them make the switch. Now though, in really looking at the screen, I can see the same cloudy-stuff. It's still light out, and my front room gets quite bright, so the true test will come tonight. Unfortunately, I have no faith that this set will be any better. So, while I could go on like this forever, I really could use some advice. Some feedback on how I'm handling the delivery situation? Is it maybe not the handling and instead a known problem with these particular sets? If so, is there another 35 - 36' set I'd be better off with? Should I downsize/upgrade to a 32' WEGA?