A lady at the office reminded me of this last night. She picked up a couple boxes of cereal with DVDs attached to the box. The movies in this round are THE MASK, MONKEY TROUBLE, ALICE IN WONDERLAND (live action) and one other one that I can't remember. Doubt they're widescreen, and none of them are exactly classics, but if you're buying Rice Krispies anyway... Kellogg's did this a couple of years ago and, believe it or not, one of the movies was Richard William's THE THIEF AND THE COBBLER, which while not likely the presentation this film so richly deserves, at least gave it a DVD release. Not sure if they do this in the states. I've never seen on U.S. cereal boxes (I did check out of curiosity once or twice), but either way, they're cheap ways to keep the kiddies entertained, if you have any.