I purchased this machine two weeks ago from an e-tailer in Canada for $345.00 shipped. The only difference between this and the 723GD, is that the 721 is Black. Does anyone else out there have the 721? I have read many positive reviews on this player in various HT magazines, and found it a great value for the money (geez, I remember it was going for $599.00 six months ago). I would appreciate any comments on this model if there are any other owners of the 721 or 723. I have been very impressed thus far, and feel fully vindicated by this purchase so far. Reg P.S. - Also, how's the DVD audio? I will be purchasing a few in the coming weeks, but they're so damn expensive! If any of you know where I can pick a few up for around 25% off, please do let me know.