I went to Sears two days ago and bought the Sony SAWM40 sub for $139.95. Sears matches online prices. So what I did was go to Etronics.com and printed out the price for the Sony sub and gave it to them and voila!! The total came to be $152 with tax, but if I had bought the sub from Etronics, there would have been a $35 shipping fee which would have pushed it over $170. So anything that your looking to buy online, look to see if they sell it at Sears. This Sony sub is probably the only HT piece I would buy from them, but I know they do this for nice Sony WEGA TV's too. The only thing they don't do is match prices from sites like eBay. I hope this helps somebody!