I posted a thread a few days ago regarding the Circuit City price of the Hitachi model 32UDX10S HDTV for $999.00. Today I went back and purchased the set and found out that they also offer a $50 in store gift card when you purchase a 32" or larger set. So this unexpected wind-fall paid for a set of Monster component cables. I had been viewing a Sony 27" set which I purchased almost 10 years ago. I still had the sales receipt (from Best Buy). We paid $888.61 for it. When I bought this set, we searched everywhere for the best price before buying it. Now, 10 years after, I'm buying a set that's 40% larger with much better technology for a tad over $100 more. I can't be happier..it will be delivered tomorrow afternoon and I have a place of honor all ready for it. I can't wait to see how my DVD's will this unit.