Well, I decided to replace my crappy Phillips 642 DVD player with a new upscaling one and decided on the Samsung 850 for a few reasons. I could get it locally for an easy return, it will have no issues with MB, which I would not be able to tolerate at all, and it will have no lip-synch issues, something I've very picky about. Anyway, I hooked it up to my Sony GWIV (50WE655) via HDMI->HDMI and tossed in SW: AotC, The Matrix: Reloaded, Underworld, and a few others to put it through it's paces. While the colors seem fairly spot on, the rest of the pic doesn't look like a big difference from my 642. Yes, this one doesn't crush the blacks and the colors are good, but the picture isn't any sharper. It doesn't really "pop" like I thought it would. I have it set to a brightness level of 3, RGB (normal). and I've bounced between HDMI 780p and 1080i. I seem to give a very slight lead to 1080i PQ as far as I can tell, but the difference is truly negligable. I calibrated the player with the set via AVIA also. So, the question is, with the TV set I have, is an upscaling DVD player even worth it or should I return it and get a real good 480p player instead. If an upscaling DVD player is worth it, but I won't buy an Oppo, Panny s77, or some of the other because of the MB, lip synch problems, and poor availability/long return process, are there any other options I'm missing in the sub $250 range that may be available locally (in Chicago)? If an upscaling DVD player isn't worth it, what sub $175 480p player that is easily available at a B&M store would you suggest? Any help would be greatly appreciated.