After a couple months of research and deliberation, I decided to go for a Toshiba 34HFX83. I bought it at a Video Only store in the Seattle area, and got a pretty good deal after negotiating with the salesman--I got him to knock about $210 off of the sticker price. I spent most of yesterday watching DVDs and playing Gamecube in progressive scan. I started with a few scenes from Attack of the Clones, and then watched all of Finding Nemo. I am absolutely thrilled with this TV!! The clarity and detail is spectacular, in fact just about as good as any direct-view on the market, with the possible exception of the XBR910. I just can't get enough of it! I want to watch my entire DVD collection over and over--it's like watching new movies. I would say the colors maybe aren't quite as vibrant as the Sony models, but the overall quality of the picture is amazing. It has a ton of great little features, such as the ability to save picture settings for each video input. I had read up on the 540p/1080i setting that the Toshibas have, but what I didn't realize is that this setting goes in to effect ONLY for 480p signals. Anyhow, I need to go watch some more DVDs. I would say that this model, along with the non-Cinema Series Toshiba, is probably the best combination of quality and price when it comes to 34" direct views. I would be happy to answer any questions if there are others looking at this set.