I will tell you ladies and germs, I witnessed a fine display at BestBuy yesterday. They had a Samsung 50" LCD rear projection and a 51" Sony CRT rear projection both setup for HDTV on an ESPN Forumula One race. The salesperson claimed all the sets had been set up with a calibration disk. Which I find hard to believe, but there is no reason they can not be. And they were under a tent for shading from ambient glare. Both were excellent. The Samsung had a slight edge in picture depth. The Sony had a more 'film' like texture to it. But both were like state of the art. I mean like a big "Wow!".... I have read reports, and the blackest blacks are still only available on CRT displays (projection or direct-view). Factoring all that in, plus the Sony costing $1800 vs. $3800 for the Samsung, the Sony takes the cake. Of course your have to add the price of an HD tuner to that, if not using a cable or Sat. one. I am not saying there are other brands not directly competitive of equal quality when properly set up. I am still plugging away with a 36" Wega, but it was nice to witness a couple of fine displays that are certainly representative of the latest technologies.