I saw this and really wasn't impressed. I know Gladiator had some TV ads made obviously to get the women into the cinema and they didn't seem that good either. However, the Arwen TV ad appears to focus on the biggest departure from the books (obviously my opinion may change after seeing the trilogy but this is my current feeling) so it's more of a turn-off for those who've read already. Plus, LOTR isn't that female-unfriendly. If it was it wouldn't end up at the top of 'greatest books' lists, and there wouldn't be so many women I know who've read it! Other views?