Anything that may put pressure on Sony and Studios to drop the prices on hardware and software the better. Maybe studios will get their act together and utilize the BR technology to the fullest. And I'm talking audio and video, not extras. In my opinion the average consumer is going to move very slowly to the BR format because player prices are too high, software more expensive and hell even rentals for BR movies are $1 more. So why wouldn't consumers buy into technology that offers near Bluray picture quality for a fraction of the price, that uses already available software thats both cheaper to buy and rent.