So the Xbox 360 has convinced me that upgrading to an HDTV really might be a good idea, and the imminent Ps3 and HD Disc formats aren't going to hurt either. I'm probably looking at about 50" given the room size, and some friends immediately recommended the Sony SXRD (KDSR50XBR1) sets. I had a look at the product pages, and it sounds like a great TV, but the price is a little steep (MSRP is $5000 CDN). Can anyone here vouch for the quality jump? I like the idea of 1080p signals (even though I read about the 1080i->1080p conversion they do internally). Is there a current high performing favourite around here that someone might recommend instead? This TV will be used primarily for DVDs, stuff recorded on the DVR, and lots of HD gaming with the 360 (so burn in is a major concern). I'd also like to be able to get at least five years out of the TV, if not more, so I'm trying to be at least a little future proof in my decision. Thanks for the input everyone!