I know a lot of people have commented on the lack of new SACDs (of interest anyway) and difficulty finding them in stores, but I was surprised by a recent experience. I live in south Florida and was recently at the mall in Palm Beach Gardens when I noticed a Sony store. Not being a fan of Sony since their hidden rootkit debacle and now with what appears to be a premature release of Blue-Ray (MPEG-2, 25 vs 50 GB discs, etc...) I entered the store with the hopes of seeing a SACD display that finally markets the product to the average consumer. I figured that this was a sure thing since the "Sony Style" store sold only Sony products and would have a self serving interest in marketing SACD. To my disbelief and extreme disappointment in Sony there was no such thing. They had a computer section, home theater section, clock radios, Mp3s, and a couple areas marketing Blue-Ray, including multiple players and movies. I asked a sales rep. that approached me where the SACD section was and he said "I'm not sure what your looking for... hold on a second" he then located another sales rep. and asked him. The second sales rep. asked "Do you mean an ES receiver?" I said no I mean SACD and then proceeded to explain what SACD was to a SONY SALES PERSON!! He then asked a third person who said "It's not like we carry everything here, Sony has a lot of products". I agree that Sony has a lot of products but I must say that if Sony doesn't have any signs or SACD software located in their own stores, and their salespeople aren't even educated on the SACD product line then I would consider SACD to be either DEAD or unworthy of even basic marketing to Sony. I can't understand how Sony would have a home theater set-up in their own store and they don't take advantage of the opportunity to excite the public about their own high res surround sound audio products. There is NO EXCUSE! The lack of support that Sony provides for it's own format has only reinforced my decision to wait for either a winner between HD-DVD and Blue-Ray, or a universal player that also includes SACD and DVD-A capabilities. I would like to hear from anyone else that has been to other Sony stores to see if they carry SACD there or if Sony has completely turned their back on the format. Just for fun ask for SACD and see if the salespeople know what your talking about.