of the studios to lay off the DVNR? I mean, considering this is for the foreseeable future, a niche format catering primarily to enthusiasts who are willing to pay some kind of premium for a 'higher fidelity' product- that there should be a covenant made to ensure that's what we'll get. And rather than dumbing these releases down to be palatable to non-enthusiasts, wouldn't it be great if the studios engaged in an education campaign to foster appreciation for natural film-like transfers? I'm only thinking here about a simple insert- in addition to the one telling you to update your firmware. This one could be more conversational in tone- like a short message from a prominent filmmaker explaining why the image on this disc won't look like the discovery channel - and then going on to suggest that the viewer can always avail themselves of their displays noise reduction feature if they 'must'. Even better, they could really play up the 'high fidelity' special nature of this format and include content specific data like the film stocks used as well as notations for any special processes. Just think if there had been an insert like this in the Deliverence disc, for instance.The way it seems, we're back to square one but instead of letterbox bars its this sense of shame the studios seem to feel over the basic genetic make-up of their product. Voices have to start getting raised over this stuff NOW before years go by and we are looking scores of releases that need to be re-mastered and properly re-released. I mean, really..how many times are we going to have to re-buy these things?