Interesting XBox survey carried out in Japan

Discussion in 'Archived Threads 2001-2004' started by paul h, Mar 13, 2002.

  1. paul h

    paul h Supporting Actor

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    A Japanese survey conducted by Nikkei IT regarding Microsoft's Xbox has yielded some surprising results. Over a month-long period the study surveyed 1378 people, 95 percent of which were male. Of those surveyed, 76 percent described themselves as avid game players who have purchased two or more game consoles already. Below is a specific breakdown by question and results from the survey.

    Question: Xbox costs 34800 yen, is that too high?

    Yes – 68%

    No – 21%

    Unsure - 11%

    Question: Do you plan to purchase Xbox?

    Yes - 21%

    No - 57%

    Unsure - 22%

    Question: If you want to purchase an Xbox, which of the following have influenced your decision (multiple responses allowed)?

    Most Efficient - 75%

    Broadband - 59%

    Software - 54%

    DVD Playback - 24%

    Microsoft Brand - 23%

    Other Reasons - 14%

    Design - 13%

    Question: If you don't want to purchase an Xbox, which of the following have influenced your decision (multiple responses allowed)?

    Poor Software - 56%

    Prefer Other Consoles - 55%

    Poor Design - 47%

    Microsoft Brand - 37%

    Other Reasons - 19%

    Poor Performance - 9%

    Question: What other capabilities would you like to see on Xbox?

    Nothing - 46%

    Windows PC Compatibility - 29%

    Other Console Compatibility - 24%

    Keyboard/Mouse - 15%

    Others - 10%

    Question: What Xbox capabilities do you think are unnecessary?

    Nothing - 68%

    Hard disk - 15%

    Broadband - 14%

    DVD - 13%

    Others - 7%

    Question: What other game consoles do you own?

    PlayStation 2 - 68%

    PSone - 66%

    Dreamcast - 39%

    Others - 39%

    GameBoy Advance - 31%

    Nintendo 64 - 26%

    Gamecube - 17%

    None - 5%

    Question: On an average day, how long do you play games?

    Less than 1 hour - 57%

    1-2 Hours - 28%

    2-3 Hours - 8%

    3-4 Hours - 3%

    4+ Hours - 3%

    Question: Gender?

    Male - 95%

    Female - 5%

    Question: Age?

    Less than 19 - 9%

    20-29 - 49%

    30-39 - 33%

    40-49 - 7%

    50-59 - 1%

    60-69 - 1%

    Question: Occupation?

    Office Worker - 58%

    Student - 21%

    Self-employed - 6%

    Part-time Worker - 5%

    Others - 5%

    Unemployed - 3%

    Manager - 1%

    Housewife - 1%
     
  2. Jason Handy

    Jason Handy Second Unit

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    Wolf Jenkins Stunt Coordinator

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  4. Derrik Draven

    Derrik Draven Supporting Actor

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  5. Masood Ali

    Masood Ali Supporting Actor

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    Xbox will be number 3 in Europe too, for one reason:

    Question: Xbox costs 34800 yen, is that too high?

    Yes – 68%

    No – 21%

    Unsure - 11%


    I will cost almost $200 USD more than in Japan. If you think the Japanese have a problem with the price, wait till the Europeans take a survey.
     
  6. Morgan Jolley

    Morgan Jolley Lead Actor

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    Nintendo never aimed for a big launch with the GameCube. Just like the N64, people will buy it for Mario and Zelda, so once those games come out, sales will get higher.

    But, just like the N64, people will buy GameCubes, play the games, then sell them.
     
  7. paul h

    paul h Supporting Actor

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    I think the answers to the question as to why they wont buy an XBox says a lot...

    Poor Software - 56%

    Prefer Other Consoles - 55%

    Poor Design - 47%

    Microsoft Brand - 37%

    When you add those factors to the price it's easy to see why MS have a real struggle in Japan.
     
  8. Charles_O

    Charles_O Auditioning

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    My thoughts on this survey revolve around the following questions that were asked:
    ** Question: On an average day, how long do you play games?
    ** Less than 1 hour - 57%
    ** 1-2 Hours - 28%
    ** 2-3 Hours - 8%
    ** 3-4 Hours - 3%
    ** 4+ Hours - 3%
    I work 50+ hrs a week and I think I average more than 2 hrs a day. Most of those in this survey don't even play the systems they have 1 hr a day (remember 68% said they had a PS2 and 17% a Gamecube). This play time seems very low to me with a majority of them having a new/current system at home. Did they buy games for that PS2 or is it for playing DVD's? I don't play every day but even I can easly average more than 1 hr a day. When I do play I can hit 5 hours in one sitting (easy on the weekends).
    ** Question: Age?
    ** Less than 19 - 9%
    ** 20-29 - 49%
    ** 30-39 - 33%
    ** 40-49 - 7%
    ** 50-59 - 1%
    ** 60-69 - 1%
    I am not sure I buy that for the overall age category shown here they hardly play their consoles. With 58% under 30 and most of those surveyed owning a console of some type I start to wonder about the survey.... Who were they surveying? Plus where are all of the kids? They need to do the survey some where besides in the business district [​IMG] .
    I don't see these people buying a PS2 or Gamecube and then not playing them more than 1 or 2 hrs a day on average. If this is really what they are doing, then yes I have no doubt they will not be buying an Xbox, why would they if they aren't using the machines they have now. At least one would hope they learned that when they shelled out the $200-$300 for the last one they bought and don't use.
    What I would find interesting to know about this survey is who conducted it and how did they set it up? Maybe its just a hold over from doing a lot of Designed Experiments but the data looks a little skewed to me.
     
  9. Morgan Jolley

    Morgan Jolley Lead Actor

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    Right now, the PS2 and GameCube are not doing much, so less than an hour a day seems plausible. You have to remember that if they buy a game and beat it in two days by playing for several hours a day, when they return to their daily routine, the amount that they play will be significantly reduced, and the "normal" play time is the one they were surveyed on.

    When you get a new game, you play it a lot. But after you've beaten all your games and are bored with them, you don't play as often. Thats probably the reason behind the results.
     
  10. AndyVX

    AndyVX Supporting Actor

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    Maybe they all were lying about how long they play. It would make them sound kinda "geek-ish" if they said they really played 5+ hours per day [​IMG]
     
  11. Larry Seno Jr.

    Larry Seno Jr. Supporting Actor

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    Xbox baaaaaaaaad. PS2 goooooooooood. (Phil Hartmans Frankenstein)

    I couldn't be MORE sick of the posts related to the Xboxes imminant demise in Japan. Japan isn't going to Make or Break the X-Box. America has by FAR more expendable income, and is the target market for the X-Box. Microsofts goal is to put an X-Box is every American home. Just like VCRs, Televisions, and Toasters. It will take awhile, but the price will be down around $100 dollars, and it will integrate into the home. (Or so they plan)
     
  12. Masood Ali

    Masood Ali Supporting Actor

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    How can they get an Xbox into every home when the market has a 5 year lifespan for each console? The only way any console maker could do that is by making their console fully upgradable to next generation specs, which the Xbox, PS2, and Gamecube, are not.

    Actually, Microsoft would have to cut the Xbox lifespan a year short and release the Xbox 2 right when Sony releases the PS3 if they want to have any chance at holding the #1 spot for the next round. A year at the top with no competition did wonders for the PS2.

    Microsoft won't drop the price to $250 until late into this year. $200 won't come until 2003. $150 will be the price point in late 2003, and $100 in 2004. 2004, a year that will have Geforce 6/7 graphics cards, and a PS3 release on the horizon. My theories on the pricing and the dates simply follow what the market has normally dictated; the Xbox is however, a very expensive console to produce, so it may or may not follow this schedule.

    I'm not bashing; just making sense of these "happily ever after" Xbox fairy tales.

    The real strategy behind the Xbox is that Microsoft is using it as an attempt to establish itself in the console market. They know the Xbox will be 2nd or 3rd overall in the world market, but they are looking at the extremely big picture (Xbox 2 or 3) for their real success.
     
  13. Ryan Peter

    Ryan Peter Screenwriter

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  14. Masood Ali

    Masood Ali Supporting Actor

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  15. Morgan Jolley

    Morgan Jolley Lead Actor

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    The DC is now less than $100, but the PlayStation is still in more homes.

    DVD players and videogame consoles are VERY different. DVD players are pretty much equal, and any added features will jack the price up. Consoles don't get that freedom, so they have to offer more than the competition for the same price.

    So the deciding factor with consoles is brand loyalty and games, but since MS hasn't made a name for itself in the game world yet, its running off of the games (which aren't helping it as much as they would like in Japan).
     

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