Interesting Numbers on Elvis #1 Hits Sales

Discussion in 'Archived Threads 2001-2004' started by Lee Scoggins, Dec 23, 2002.

  1. Lee Scoggins

    Lee Scoggins Producer

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    Hi-rez may need a kick in the pants after looking at this story on the sales numbers...
    http://www.stevehoffman.tv/forums/sh...&threadid=9480
    LP outselling DVDA 2:1?
    Absolutely not trying to create a format war discussion, but this does highlight the marketing challenge for high resolution...
     
  2. John Kotches

    John Kotches Cinematographer

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    How long has the LP been out vs. the DVD-A?

    The DVD-A was only released on 12/10.

    If the LP was released concurrently with the CD, as implied on Hoffman's site, in < 2 weeks of sales DVD-A has already garnered 1/2 of the sales that LP has garnered in > 10 weeks. Or broken down weekly we have ~320/wk for DVD-A vs. ~140 week for LP

    Perhaps it would be more worthwhile to compare sales at 2 weeks for each format to get something close to a meaningful conclusion and even that is suspect as its based on Soundscan which isn't the most accurate method around.


    Regards,
     
  3. Lee Scoggins

    Lee Scoggins Producer

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    I find the number of sales versus CD the most telling point of the story.

    There is clearly not a lot of hi-rez software being sold on this title.
     
  4. John Kotches

    John Kotches Cinematographer

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    Lee,

    With the exception of the not marked as High-Res Stones discs, there isn't a lot of high-res being sold for any title in comparison to CD sales.

    You're talking about the enthusiast market vs. the mass market.

    Regards,
     
  5. Justin Lane

    Justin Lane Cinematographer

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    Those numbers are not too surprising considering the disc has only been out a couple weeks and has had zero advertisement. Like many Hi-res releases from both DVD-A and SACD, there is just no consumer knowledge beyond the internet forums and websites.

    It was also noted in that thread that Soundscan numbers are far from being accurate. A better gauge would be to check back with the numbers for the DVD-A after it has been out on the market for the same time as the LP. These numbers will still not be completely accurate, but should give you a better indication of DVD-A vs. LP sales. The pressing on this disc was supposed to be only 25,000 units to begin with, because the market for Hi-res will not support more copies then that at this point in time.

    J
     

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