MishaLauenstein
Supporting Actor
Hmm.
Since the problem is that the previous seasons are more expensive when a new season comes out in a blaze of advertising and premium shelf-placement, perhaps new releases should come with coupons attached to the outside of the package with $10 off at the till for each the previous seasons (when you buy them together) and the stores can remove the coupons after a few weeks when the promo period is over, like they do with dishwashing liquid.