Much discussion has been had of late over the seeming unwillingness of the major studios to commit to full SERIES sets of a show until they see how well season 1 of a series sells.
How is it then, that the smaller independent studios are seemingly able to commit to subsequent seasons BEFORE season 1 is even released?
Two cases in point, MPI's Season 1 set of The Doris Day Show, came with a trailer advertising the forthcoming Season 2 set. Each subsequent set has likewise PRE-viewed the upcoming next season.
Shout! Factory announced that they were working on Season 2 of That Girl months before Season 1 ever hit the shelves. True to their word, there's now a pre-order listing for Season 2 on the DDD website. If the release of subsequent Seasons weighs so heavily on how Season 1 doesfor the major studios, how are these studios able to go out on a limb and commit to the follow up seasons BEFORE they even get the sales numbers for Season 1?
Can those of you with more insight into the workings of the industry help clarify this for me?
How is it then, that the smaller independent studios are seemingly able to commit to subsequent seasons BEFORE season 1 is even released?
Two cases in point, MPI's Season 1 set of The Doris Day Show, came with a trailer advertising the forthcoming Season 2 set. Each subsequent set has likewise PRE-viewed the upcoming next season.
Shout! Factory announced that they were working on Season 2 of That Girl months before Season 1 ever hit the shelves. True to their word, there's now a pre-order listing for Season 2 on the DDD website. If the release of subsequent Seasons weighs so heavily on how Season 1 doesfor the major studios, how are these studios able to go out on a limb and commit to the follow up seasons BEFORE they even get the sales numbers for Season 1?
Can those of you with more insight into the workings of the industry help clarify this for me?