What improvements would you guys like to see made? I lived in Los Angeles for 2 1/2 years so I was lucky enough to be able to experience theaters like the ArcLight and Graumann's Chinese Theater. But there are some notable things I think would help ... At my local theater they've been running a promotion where you get a nice glossy collectible movie ticket "card" with the movie poster art on it and the release date. It's part of a sweepstakes promotion, but its also a very cool collector's keepsake. Here's an picture of one for War of The Worlds (I got two of them for Batman Begins as well, there's one for Madagscar too I think) ticket on the left there -- click on the image: Its a small thing sure, but I like having a little memento. This costs basically nothing, but its a nice bonus. I wish I had one for Star Wars Episode III and The Lord of the Rings movies. I think theaters should sell more exclusive types of content for the big movies. For Episode I, I bought a gorgeous collector's book that was availible at the theater. This seems like a good way for theaters to increase revune and maybe even lower popcorn prices a bit, but you don't see this done a lot. When you go to a concert or a sports game you can usually get access to exclusive types of items, I'd like to see more movie theaters offer this kind of stuff. I'm sure you guys have other suggestions, specifically related to beligerent patrons at a theater and dealing with that. I think in that sense every theater should have an usher go into a screening every 15 minutes to ensure there aren't any problems. I was going to say something about commercials, but really at this point I don't mind them so much. As long they don't get any longer (lol). It gives some people a bit more time to settle down and shut up so by the time the movie itself starts, everyone should be ready to go (in theory).