Here is my question, and it is a very critical one to me buying this TV or not. I may be able to get one at a really good price but I first need to know what's up with it only doing 540p and not 720p? Will it up convert the 540p to 720p or will it down convert the 720p to 540p? And if so will it look like crap either way? This is really big for me because I own an XBOX 360 where all of the games are standard 720p, so that is a big reason for my wanting to buy an HDTV. Should I just wait and get a TV that already does 720p? or will this one do what I need it to do? I REALLY appreciate any advice given, as I need to decide very quickly wether or not I want to buy this TV.