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Martin Dew

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Martin Dew submitted a new blog post

IMAX and DTS Launch IMAX Enhanced for the Home
IMAX_ENHANCED_Stacked.jpg


Continue reading the Original Blog Post.
 

Rob W

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I really don't understand what this is about, beyond the desire for Imax to collect licensing fees to certify standards.

Clearer 4K images ?? Are they suggesting the studios are not maxing out their transfers currently ? They conveniently ignore the fact that most current features exist in 2K resolution to begin with.

More vibrant colours than HDR and Dolby Vision currently provide (if needed?)

Signature Imax sound that has been overtaken by Dolby Atmos for all intents and purposes ?

It all sounds like the home video version of the amplifier that goes to 11.
 

TonyD

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Chris at the top of every topic there is a button for subscribing to topics that is useful when you don’t have anything to post in the topic yet.

And welcome to HTF.
 

Jake Lipson

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I agree with Bob -- other than IMAX tacking their name on something to generate more income for them, I'm not sure what the point of this is.

No home system would ever be as large as one of the genuine IMAX screens, so even if something were mastered to heir standards, it would probably be hard to tell the difference between that and something that was well-authored but non-IMAX certified on the same format.

I think IMAX lending their name to this (as well as the newer smaller IMAX theaters in multiplexes that are a fraction of the size of the enormous ones they used to focus on primarily in museums) dilute and devalue their brand. But the fake ones have certainly boosted their bottom line, which is why they do it anyway.

And I'll echo Tony in saying welcome, Chris!
 

Mysto

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I agree with Bob -- other than IMAX tacking their name on something to generate more income for them, I'm not sure what the point of this is.

No home system would ever be as large as one of the genuine IMAX screens, so even if something were mastered to heir standards, it would probably be hard to tell the difference between that and something that was well-authored but non-IMAX certified on the same format.

I think IMAX lending their name to this (as well as the newer smaller IMAX theaters in multiplexes that are a fraction of the size of the enormous ones they used to focus on primarily in museums) dilute and devalue their brand. But the fake ones have certainly boosted their bottom line, which is why they do it anyway.

And I'll echo Tony in saying welcome, Chris!
We had just moved into our current area. The Hobbit had just come out. We went to the closest cineplex and paid for IMAX 3D. Went inside to a screen slightly smaller than my current HT. I asked the usher and was told it was IMAX process. They lost all their future bottom line with me that day. I wonder how many still pay for LIMAX.

Next sound system will be Atmos thank you.
 

SD_Brian

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This sounds like the THX certification, only with IMA instead of TH. I suppose it will be a good marketing gimmick if nothing else.
 

William Moore

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I never really cared for IMAX that much and that's coming from a projectionist who ran it in Wichita, Kansas. Picture too large and sound way too loud! IMHO, 70mm much better!
 

Dave Moritz

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Am waiting for my Marantz SR-8012 that is supposed to get a firmware update for IMAX enhanced so I will see if it is worth it or not. Will also see if it fizzles out like Auro 3D seems to be doing. The question is will there be any movies released to take advantage of it or not? I am also looking at a Sony OLED that is supposed to get the update as well. Only time will tell if this updated feature is worth they hype or not.
 

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