What's your best spiel when it comes to converting those that are oblivious to the difference between pan and scan and widescreen? Mine goes like this... Take the painting of Leonardo da Vinci's "The Last Supper of Christ". You wouldn't say it was okay to cut off the ends of that to make it fit on your wall better would you? How could someone say, "Well, Leonardo da Vinci won't mind if I just sliced off three or four Apostles"? After all, he didn't think they were important to the painting, right? Of course he thought they were important or else they wouldn't be in there. No one would dare do that to a work of art. Aren't movies works of art? If the director wanted something in the frame he did it for a reason. Only he can judge what belongs and what doesn't. If you chop off the sides you're no longer watching the same movie. You're watching what someone else thinks you should be watching. They've made the judgement that the director's vision of the film doesn't matter. How arrogant is that? And I'll ask them if they think it would be okay to remove some of the books of the Bible or chapters from their favorite books. After all, you don't really need to read all of that do you? Of course that wouldn't be okay. You should at the very least be given a choice should you not? Most of the time I just get a reluctant agreement so they can get away from the crazy man. I'm sure that most of the time they're saying to themselves that it's just a movie. Unfortunately I have a lot of these conversations with clerks. I really enjoy those conversations. Although I must admit, they're becoming less frequent. So what's the approach that you use?