I was at H.H. Gregg, and they had the new JVC HD-ILA 1080p television on display with an HD-DVD player demoing 1080p content. OH....MY....GOD!!! I stood there watching it for about 20 minutes, I can not believe how crystal clear it was. It's almost scary. The dvd player was not for sale, it didn't even have a manufactorer name on it, it was only for display. Has anyone else seen this in person? It will change you I promise. With all due respect to Gregg Loween and company, I just can't see how this could look any better with an ISF calibration, but I'd love to be proven wrong!!