One of my jobs is for a company called Movie Gallery. They have a product called a discount rental card. It costs 19.99 but is worth 27.00 in rentals. There is also a 50.00 card that is worth 75.00 in rentals. The deal is that the card will never expire and you use it until the balance is zero. The problem is, now the company is deactivating the cards if there is ever a gap of 30 days of non use. Once the card is deactivated the customer can not have it reactivated. I had one customer who still had 55.00 dollars on his card and Movie Gallery deactivated it. We were told to tell the customer(when we sold it) that the card never expires and they can use it whenever they wish. When I called the credit card terminal they said that all previous and future rentals cards are deactivated after 30 days of non use. The customer was furious so I credited his account for 50 dollars even though Movie Gallery said not to. Even on the back of the card it has a message stating the card doesn't expire. It states there is a 1.50 per month non use service fee if the card isn't used after 12 months. The promotional and sales training materials don't mention anything about a deactivation date. I told the credit terminal person this but she said that didn't matter they are still deactivated and there's nothing the customer or I can do. Is this legal? I don't think it should be.