I saw Fox is dontating 10% of this weekend's (1 Viewer)

[ToddP]

take for Roll Bounce to the hurricane relief. Makes it worthwhile to go if you're interested in seeing it at all.

 

[Tino]

Which is less than $1 million if the forecast for Roll Bounce is correct. www.boxofficeguru.com

 

[Rhoq]

I've never even heard of 'Roll Bounce'.

I checked IMDB, not sure if it's something I'd want to see in a theater - even if 10% goes towards a good cause. It sounds more like something I'd watch 5 years from now on a rainy Saturday afternoon, on TBS.

 

[Jesse Skeen]

Girls Gone Wild is also donating profits from their DVD sales

 

[ThomasC]

If I was just going by the cast and crew list on IMDB, I probably wouldn't see it in theaters either. But the previews really had me groovin', and I plan to see it next weekend.

http://www.apple.com/trailers/fox_se...t/roll_bounce/

The problem is, I've only seen one commercial for it, and it wasn't very well done.

 

[Adam Lenhardt]

I think this is a somewhat unethical promotional technique. Roll Bounce probably wouldn't have gotten much press without the hurricane relief gimmick, so they're hoping the additional ticket sales from the publicity over the course of the film's run will offset the (I'm assuming tax-deductable) loss in immediate profits.
If helping the hurricane victims were really Fox's concern, they would have just made a flat donation right off the bat. Still, I suppose every little bit helps.

 

[Eddy-C]

How you know they haven't made a donation? And I heard about this movie before the donations but then again I watch MTV.

 

[hanson mat]

I think that it is a great way to contribute -- that is very thoughtful of them