When watching any video source on my 34xbr800 that has a moving bright area surrounded by a dark area I can see noticeable "phosphor trails". Remember the old arcade game Asteroids? Well, it's not as bad as that game, but it's still visible. One easy place to spot it is fast-moving credits at the end of a movie or TV show. When the credits have white text on a black background, the text leaves little blurry trails behind it. For reference, the set is in "Pro" mode with the picture setting at less than half. SVM is off. I see the trails regardless of picture mode or brightness setting, though. I suspect this is because the set is new...I probably have less than 40 hours logged on the set. Perhaps the phosphor coating needs to "burn-in" a bit? Has anyone else noticed this on their set? I'm hoping it'll go away after time... Here's a good way to look for these "trails": -Find a movie that has scrolling credits with white text on a black background (just about all do). -Roll the credits, then hit PAUSE on your DVD player. -What the bottom edge of some letters, then hit play. You should see a faint blurry trail that follows the letters once they start scrolling again.