As Mac fans here know, today was the launch of Tiger's operating system. Well I thought it would be cool to line up early and see what these Apple releases were all about. I wwnt to one of the two Atlanta retail stores and about 40-50 people showed up around 5:00 for a 6:00PM opening of the store. I figured if you stood in line you would at least get a crack at the better promo items-they were giving away an iPod, PowerBook, iPod mini, iSight so the hardware was pretty decent and the odds were good being a smaller store. We probably has 60 people around the time the opened the store. I bet that at least we could buy Tiger for below retail given that Amazon is offering $30 off rebates. Well they let us in and the sales staff was really friendly and clapped for everyone standing in line and they started passing out the cards which you scratched off to see what you won...and they passed out Tiger. Well bummer #1 was Tiger was given out at FULL MSRP. Then the 60 or so who had waited in line for an hour started scratching off the cards and no one won anything but a $0.99 iTunes song. Bummer #2. This is a way to reward customer loyalty. They give away MULTIPLE iTunes songs in soda promos now???? Not a great showing of loyalty by Apple. No T-shirts, nothing... The Tiger demos were fairly impressive but I decided to order mine from Amazon and save some money. I guess I order my free $0.99 song now. Big Whoop. I would have least stacked some of the "prize" cards in the first 50 or so cards so the most loyal users would have a chance. And I would have created a big discount on Tiger to help build word of mouth loyalty from the Mac faithful. It really seems like we should have just waited until later in the evening when the crowds had died down. Likely the PowerBook winner will walk into the store at 11PM when all excitement and crowds are no more... Any other Mac fans go to the launch tonight? Did you win anything big? What did you think?