It happened in the Super Target store in Grand Forks, ND today. I was going in quickly to look for an X Box game. They didn't have it so I strolled by the dvds to see if maybe that a good deal on anything. I passed a couple (probably late 20s - early 30s) and the wife said "Honey, do you want the widescreen or the fullscreen?" She had Lord of the Rings in her hand. I didn't say anything at first, but kept paying attention to them. He came over and just shrugged. Wife: "Well, I don't know what the difference is." That was my cue. I went over and said "Okay, you know when you go to a movie theater the screen is like a rectangle? That's widescreen" She says: "Well, what are the ones with the black bars?" I told her widescreen assuming they probably had a 4:3 set. I explained how widescreen dvds look on tvs. Then she says "Well, we have one of those wide tvs, like a movie theater, but we still get those big black bars on all our movies." I told her there is a menu with a setting in her dvd player that she needs to set to 16x9. I explained some more stuff really quickly since I had to go, but I stuck 16x9 in her head and that wider is better. I think she actually wrote 16x9 down on a piece of paper and kept repeating it as I was walking away like she was trying to remember it. The husband never said a word, not really sure why. When I told them I had about $7k-$8k invested in my home theater their eyes kind of lit up. Maybe because they're older with careers and I'm just some punk kid. All in all, mission accomplished.