No, it's not an import. Most domestic 3D releases are around $30 these days. That's what I've paid for the past few domestic titles, usually pre-ordered from Best Buy. List price is usually $35. Sometimes you can save a couple dollars if you find a sale, but I haven't seen too many recent domestic 3D releases for much less than around $25-30. The UK edition is currently £20. Subtracting VAT leaves around £16.67, plus £5 or so for shipping, puts you around £21-22 or $26-27, so it's not a huge difference. Though If you're willing to wait, the UK releases sometimes drop to around £10-12 after a few months. That would be a more significant difference.