I thought this would be fairly straight forward, but the more research I do, the more confused I get. It seems like everyone here talks most about Toshiba, is there a reason for that? I just saw a Panasonic LCD RPTV at Best Buy that I liked a lot. I'm sure I can't afford DLP. I'd like to stay around $3000 and 46"-56" since my viewing distance will be 10 feet or less. I'll definitely go HDTV 16:9, no question, but aside from that, how do you start to choose? Do I get something with Firewire or DVI, or does it matter? What kind of algorithm do you suggest for narrowing this down? ---Here's the kicker--they all look great to me when they're showing an HDTV signal in the store! My wife hates the big ugly black box as she calls it, which is the most common design. Any help?