I didn't know this "Preferred Customer" status existed until I heard about it in this forum. Like many in the thread below, I wondered how you become a "Preferred Customer", as I spend my fair share in their local store. So I just emailed them, and here is their response. Apparently there are no guarantees of becoming a "Preferred Customer". Thought I'd pass it along to help answer some of your questions: "Jay, Thank you for contacting Best Buy about our Preferred Customer coupons. I'm Jered with Consumer Relations. We appreciate your interest in taking advantage of Preferred Customer events. Customers with established customer histories and those with Best Buy credit cards are chosen to receive preferred customer coupons. To help you become eligible to receive future Preferred Customer Coupons, please reply to this email with your name, current address, and the Best Buy location at which you normally shop. If your name is chosen as part of our sampling, you may begin receiving coupons within the next two promotional periods. Did you know Best Buy offers instant credit and flexible financing? By getting the Best Buy credit card, you can purchase fun and entertaining products from BestBuy.com and pay no interest with no monthly payments for . There's no minimum purchase required. Plus, there's no penalty for early payment. To learn more and to apply today, go to http://www.bestbuy.com/HomePage/creditCard.asp. We look forward to your next visit to one of our stores or to www.BestBuy.com. Please do not hesitate to contact us with additional questions or concerns. Best wishes from Best Buy, Jered and the Consumer Relations Team TRACKING NUMBER:"