I recently left a position with a certain yellow tag consumer electronics company as sales manager. I thought it would be fun to pass on a bit of info on CE retailers to level the playing field. Please keep in mind that it is a playing field. They want you to buy the most stuff for the most money and you want to spend as little as possible. Whoever plays the game the best wins. If you go to Best Buy do so last. They are non-commission and frown heavily on deal making. Including service plans and accessories in the price of the main item is called inboarding and they fire people for it on the first offense. Unless you give them an out. Business cards from other retailers like ABC, Fry's, Circuit City, and Sears are gold there. Go to a couple different places no matter what your price range. ABC is a good place to start. They are very competitive and will slit their own throats if the think you're a cross-shopper. Sears will match internet pricing. It's supposed to be from a set list but it's up to the manager there. Hit them on a slow day and you could probably get a match from a friends email. Consider open items, especially if you normally by extended service agreements. You can save hundreds of dollars because someone bought a tv without consulting his wife or measuring his space. Very few are returned for defects. look for service stickers, heavy damage, or missing remotes. Those did go to service. Service centers always lose those and beat the stuff up. Always mention the service plan up front. "Now, I can get an extended warranty on this can't I?" is much better than "I never buy those things." or "My brother fixes tvs so don't even talk to me about warranties." Those lines are designed to be arrogant and you don't slap your buddy before you ask for money, do you? Watch the face of your salesperson. Cocker spaniels can't show love like that. If you don't buy the plans or your brother does own a tv shop, please wait until the end. They will hate you but they can't take back the sale. Even high end stores wheel and deal. Use internet pricing and don't be intimidated. They are very good, most of them, or they wouldn't be trusted selling 100 inch screens. The regular market is picking up on their techniques regarding shmoozing. Best Buy trains on it and calls it care plus. They will talk about your kids and the room and what you like to watch. It helps make sure you don't buy a 65" TV for a 10 x 10 room but it puts you off guard because you're talking about your favorite topic. Yourself. You already have friends and you want them sitting in front of your tv while you brag about how much you saved. Remember markup on tvs, well tvs worth buying, runs about 25%. New Technology is even higher. The Phillips 42 inch plasma is cost $4500 and Best Buy sells it for 7 large. The 5490 6.1 yamaha receiver is $800 and cost is $350. Speakers run at almost 50% markup. If you say "I bought a $6500 Sony tv and you paid $6500 they got you. If you paid under $6000 you did your homework. Most tvs in a commission store nab the sales person 7% and service plans 10-15% I think. If the sales person makes $455 or $420 dollars plus whatever money from the service plan, which do you think they prefer. And finacialy you just added theater seaing or a set of rear channels or about 20 dvds. Please do your homework. Service plan=smiles, business cards=printing your own money.