How Is "Technics" Pronounced? (1 Viewer)

[Chuck C]

you guys know the Panasonic/Quasar/Technics brand...but can you say it right? Is it "Tek-nicks" or "Techniques" ??

 

[Richard Travale]

I have always pronounced it tek-neeks.

 

[Nathan*W]

From a guy in the business.

"Tek-nicks"

 

[Dheiner]

Not from a guy in the business.

From calling their customer support phone number: "Thank you for calling the "Tek-neeks" home audio support center."

 

[Nathan*W]

Then there ya go! It'll be great to let my buddy know he's WRONG!

 

[KeithH]

Definitely Tek-neeks.

 

[NickSo]

Tek-neeks

 

[David Judah]

It reminds me of pronunciations of other Japanese products, like Denon. I've heard some folks pronounce it DEE-non.

Matsushita is another one that I've heard pronounced a variety of different ways.

DJ

 

[Danny Tse]

I've even heard Sony pronounced as "Song-nee"!

 

[Jack Briggs]

When Matsushita launched the Technics brand name separately from Panasonic in 1973, the company's initial ad campaign in the audio press featured, up front and in the copy, a line about how the moniker is pronounced. And it is pronounced "tek-neeks."

 

[Chris PC]

I'm pretty sure its Tech-Neeks. Sounds better anyways

 

[Chuck C]

I've always said tech-nicks, but never again!

 

[Bill Will]

Could that be the reason they changed the name to Panasonic?

 

[Jack Briggs]

Matsushita lauched Technics as its audio brand, and higher-end Panasonic-branded products were rebranded as Technics--the legendary SP-10 direct-drive, armless turntable, for example. The idea was to position these products visibly in the eyes of audiophiles who might not have considered Panasonic seriously.

Panasonic's tagline at this time was "Just slightly ahead of our time."

I don't think Panasonic was even exporting televisions to America in 1973.

Now that home theater has stolen home audio's thunder, the Panasonic brand is better positioned to lead the way. Technics seems to be fading from view.

 

[Neil Weinstock]

Could that be the reason they changed the name to Panasonic?

You mean Pa-na-sahn-EEK?