How Is "Technics" Pronounced?

Discussion in 'Archived Threads 2001-2004' started by Chuck C, Aug 7, 2002.

  1. Chuck C

    Chuck C Cinematographer

    Joined:
    Jan 6, 2001
    Messages:
    2,224
    Likes Received:
    1
    you guys know the Panasonic/Quasar/Technics brand...but can you say it right? Is it "Tek-nicks" or "Techniques" ??
     
  2. Richard Travale

    Richard Travale Producer

    Joined:
    Feb 27, 2001
    Messages:
    3,425
    Likes Received:
    12
    Location:
    The Island, Canada
    Real Name:
    Rich Travale
    I have always pronounced it tek-neeks.
     
  3. Nathan*W

    Nathan*W Screenwriter

    Joined:
    Sep 9, 2001
    Messages:
    1,068
    Likes Received:
    0
    Real Name:
    Nathan
    From a guy in the business.
     
  4. Dheiner

    Dheiner Gazoo
    Supporter

    Joined:
    Jun 13, 2001
    Messages:
    2,760
    Likes Received:
    144
    Location:
    'skonsen
    Real Name:
    John Dhein
    Not from a guy in the business.

    From calling their customer support phone number: "Thank you for calling the "Tek-neeks" home audio support center."
     
  5. Nathan*W

    Nathan*W Screenwriter

    Joined:
    Sep 9, 2001
    Messages:
    1,068
    Likes Received:
    0
    Real Name:
    Nathan
    Then there ya go![​IMG] It'll be great to let my buddy know he's WRONG![​IMG]
     
  6. KeithH

    KeithH Lead Actor

    Joined:
    Mar 28, 2000
    Messages:
    9,413
    Likes Received:
    0
    Definitely Tek-neeks.
     
  7. NickSo

    NickSo Producer

    Joined:
    Jul 2, 2000
    Messages:
    4,260
    Likes Received:
    0
    Real Name:
    Nick So
    Tek-neeks [​IMG]
     
  8. David Judah

    David Judah Screenwriter

    Joined:
    Feb 11, 1999
    Messages:
    1,479
    Likes Received:
    0
    It reminds me of pronunciations of other Japanese products, like Denon. I've heard some folks pronounce it DEE-non.

    Matsushita is another one that I've heard pronounced a variety of different ways.

    DJ
     
  9. Danny Tse

    Danny Tse Producer

    Joined:
    Nov 1, 2000
    Messages:
    3,185
    Likes Received:
    0
    I've even heard Sony pronounced as "Song-nee"!
     
  10. Jack Briggs

    Jack Briggs Executive Producer

    Joined:
    Jun 3, 1999
    Messages:
    16,738
    Likes Received:
    129
    When Matsushita launched the Technics brand name separately from Panasonic in 1973, the company's initial ad campaign in the audio press featured, up front and in the copy, a line about how the moniker is pronounced. And it is pronounced "tek-neeks."
     
  11. Chris PC

    Chris PC Producer

    Joined:
    May 12, 2001
    Messages:
    3,975
    Likes Received:
    1
    I'm pretty sure its Tech-Neeks. Sounds better anyways [​IMG]
     
  12. Chuck C

    Chuck C Cinematographer

    Joined:
    Jan 6, 2001
    Messages:
    2,224
    Likes Received:
    1
    I've always said tech-nicks, but never again!
     
  13. Bill Will

    Bill Will Screenwriter

    Joined:
    Dec 26, 2001
    Messages:
    1,282
    Likes Received:
    0
    Could that be the reason they changed the name to Panasonic? [​IMG]
     
  14. Jack Briggs

    Jack Briggs Executive Producer

    Joined:
    Jun 3, 1999
    Messages:
    16,738
    Likes Received:
    129
    Matsushita lauched Technics as its audio brand, and higher-end Panasonic-branded products were rebranded as Technics--the legendary SP-10 direct-drive, armless turntable, for example. The idea was to position these products visibly in the eyes of audiophiles who might not have considered Panasonic seriously.

    Panasonic's tagline at this time was "Just slightly ahead of our time."

    I don't think Panasonic was even exporting televisions to America in 1973.

    Now that home theater has stolen home audio's thunder, the Panasonic brand is better positioned to lead the way. Technics seems to be fading from view.
     
  15. Neil Weinstock

    Neil Weinstock Stunt Coordinator

    Joined:
    Nov 28, 2000
    Messages:
    176
    Likes Received:
    0
     

Share This Page