There was a time when practical all major online DVD retailers would sell all preorders for 40% off. Anyone remember that? When you combined that 40% off with a REEL.COM coupon code you could get new releases very cheap. As I recall those glorious days peaked somewhere from 1998-1999.
Gee, I sound just like on old man reminiscing about the price of a chocolate bar, don't I? Link Removed