I heard a piece on product placement on the radio this morning, hence this thread. The story in question was about the use of Dr. Pepper in Spider-Man. Anyway, how do you feel about such things? As for myself, if product placement isn't too obvious and thus distracting, it can add to the realism of a scene. On the flip side, the avoidance of real products can be even more distracting - a character sipping beer from a white can with the word "beer" printed on it is just plain silly!