I'm toying with the idea of picking up a new player. I've narrowed the list down to the Sony NS-300, Pioneer DV-343 and JVC XV-S40BK. The Sony produces virtually no downconversion artifacts, but I find the picture to be a little soft. Pioneer seems sharper, but artifacts are frequently evident. I know the JVC name isn't very popular with many of this board's members, but I've had a 32" JVC monitor and several JVC S-VHS machines and they've all performed flawlessly. I haven't had a chance to demo a JVC player and was wondering how it deals with the downconversion issue.