Recently I went into a local "high end" HT store, SoundQuest, and was shocked by the pricey DVD players. Their so called low-end DVD player by Denon cost about $400. And all it did was play DVDs, no SACD or DVD-A. Excluding all personal experiences and compatability issues (SACD, DVD-A, VCD, SVCD playback), is there a difference in the hardware/chipset between the $400 Denon DVD player and a $35 Apex DVD player. Personal experiences are welcome, but I don't want a tainted view because you thought you spend too much. A good friend of mine told me that Denon DVD players utilize chipsets that minimize the number of D/A conversions and thus prevent added noise. Does the Denon produce a better image during playback? And is this something that a novice to the HT forum could spot instantly or only the finest HT connoisseur could spot. One of the mid range Denons had the Farjouda(sp?)DCDi chip, what it does, I don't know and would like to know before even considering spending $600 on a DVD player. I know that the Samsung upscaling DVD player at Best Buy has it. The Samsung has upconversion and a DVI out, is it better and about $300 cheaper than the Denon? Thanks in advance for all of your help. I hope I posted in the correct forum, I thought the terminology and content of the questions exceeded those of the HT Basics forum. Thanks in advance for any and all replies!