I think there is a larger problem and solution here. Looking back at the history of our discussion of hirez music, it seems that for the entire industry to be excited new hardware sales must be driven and they must see consumers willing to replace their inventory for new titles or better version of same titles. The key here is likely the next DVD format like BluRay. I don't understand why the music industry is not working with their counterparts to launch a new hirez CD standard playable on BluRay with videos while they are gearing up for a massive hidef video launch. It just seems to me that there would be several advantages: 1. Spread costs out more between a larger group of companies. 2. Piggyback on some upcoming wide publicity. 3. Create a standard for ONE BOX to handle music and movies. 4. Maybe have even better sonic quality by using faster sampling rates allowed by BluRay storage capacity. 5. Combine channels like BluRay has done in getting it almost adopted as a PC data storage medium. The retailers often sell PCs, music, and movies. Why not one format for all three? The consumer would love this I think....Use one box and one storage standard for photos, home videos, movies, music, PC data backup, etc. It would certainly lower production costs due to economies of scale for the hardware/software guys. Wouldn't it be cool to buy Kill Bill in hidef video and then be able to put the disc in your car and listen to the 5,6,7,8s? That would be real value delivered to the consumer. You can see the ads: a) Now available Kill Bill Volume 1 for $22 including a fully playable soundtrack. b) The Beatles Help now available with a collection of their greatest hits. It just seems that going in a combined fashion after the consumer entertainment dollar would be a good way to go. Plus, it appears the DVD crowd has a better track record and more talent overall. What do you think? Do you agree or disagree?