I got a Hitachi 65SWX20B 9 days ago and I am not happy with the picture at all. I am on Direct TV. I do not have any HDTV just standard Direct TV. DVD's look OK but not 100% IMHO. Can someone give me some advise? How about a good starting point on the settings? Football games look like absolute garbage. Keep in mind I have approx. 40 hours on it and it seems that 100 hours is the "magic hour" form reading these forums. Also, I see this Avia calibration disc posted a lot here. What is it? Where do I get it? Who is a good ISF cal guy in the Orange County N.Y. area? Oh, one more question - What is red push?