I joined HTF many years ago in its early days and haven't been back for a long time. Hopefully, I'm in the right area for these questions. I'm interested in making the jump to HD for our family room. My wife and I visited a few of the big stores, and she is adamant against rear-projection. Flat screen LCD seems too expensive and don't think a 50" is available yet. Anyway, I'm in Costco yesterday and see a 50" plasma for $2,500. It's by some company called Vizio, which I've never heard of before. This price is significantly less than anything I've seen, and I'm wondering if anyone has any experience with this? Since all the sales people at the electronics stores said that "all plasmas are made by four companies" or something like that, does the company name on the plasma make a difference?? Unless there is some glaring deficiency in this company/product, I'm really thinking I'd like to get this as my first HD product, knowing that when prices come down even more significantly in the next two years, I can move this into another room and get a "better name" product. Also, I'm thinking about bailing on cable (not happy with Adelphia) and moving to DirecTV with an HD DVR. Does anyone have experience with this? Finally, I'm thinking about getting a new receiver (that's why I joined so many years ago, the purchase of a new receiver). Last time I got a Sony ES and have been happy with it. Does anyone have any experience with the STRDA 3100ES or 5000ES? What is the difference between the two? I'd appreciate any help. Thanks. p.s. If I've placed this in the wrong forum, please let me know where it should go. Thanks, again.