I would like to get a 50" tv, and have decided that plasma is the better choice as far as picture quality, though I have seen some very nice LCD's out there! I have thought seriously of the Panasonic TH-50PZ800U, but don't like the idea of spending almost $2000 for a TV. I bought a 34" Sony CRT a few years ago for close to $1500, and now I doubt I could get $300 for it (no digital tuner, and it weighs a ton!) I then saw that Sears had the TH-50PX80U (720P) for only $899, which seems like a great price. Then of course there are the other Panasonics with 1080p that are in the "middle" between the two. I sit about 9 feet from my TV, so 720p should be fine, but I am concerned that it doesn't have the better black levels and picture quality of the more expensive sets. I just know in a year or two there will be something better, so have a hard time justifying spending $2000. This would be for my living room, and would be my main TV. I also have a picture window right behind my couch, directly opposite of my TV. The way the room is setup, it is really my only option. I would likely have the shades pulled to watch TV. I have a PS3 for Blu-ray and DVD and games, as well as an Xbox 360. The main reason I am dissatisfied with my 34" widescreen Sony is that it just doesn't have the WOW factor, nor do I have the movie-watching experience I would like to have. I know this type of question is asked a lot around here....I am just having a tough time making a decision. I would really like to have a large enough TV for the movie watching, with a great picture, without spending more than $1500. Thanks!