I realize this is old stuff but... I have a gift card that will allow me to purchase either a Sony or Hitachi set. I'm torn between a Sony KP-43HT20 and a Hitachi 43UWX10B. Yes, I do realize the Sony is a 4:3 with v-compression and the Hitachi is a 16:9. I primarily watch DirecTivo on weekdays and DVDs on the weekends. I'm terrified of burn-in and don't know whether HDTV via Time Warner cable is in my future. I've tried looking at these sets at CC and Sears, but CC was playing a non-HDTV broadcast of the evening news with the format somehow warped and Sears had low end DVD players using composite inputs and somehow lost all their remotes. In the end, both sets in both stores looked terrible! I already have a JVC 65GD progressive scan player (which looks great on my 2 year old 32" Tosh). I'm also concerned about service and problems. I realize Sony reliability leaves much to be desired. But how is their customer service? I got burned by Hitachi 4 years ago on a VCR - their basic attitude was tough. In the end, Hitachi refused to fix a 3 month old VCR, despite being under warranty. I had to purchase another one. That would not be an option with a set worth 2k. FYI, I could get a Panny, but I don't like the colors. They look all washed out and I'm not tweaker. I want something that looks good using Avia. Thanks for the help!