If you're interested in having your Pioneer calibrated, you might also contact Gregg Loewen who is a video calibrator as well as a forum Administrator here. He is in your area and does offer full service calibrations. I am positive he will be price-competitive for any or all of the services listed below. He has gotten excellent reviews from some other forum members.
I had my Toshiba TW40X81 calibrated by Gregg Loewen for a great price.
He was nice enough to write up a description of his work so my lowly website could get some traffic
Here's my article: Link Removed
Here's his description: Link Removed
Wow!! A fan club
Ed, I sent you an email.
Eliab, is right on the money, you can pay $500 and get nothing beside grey scale via an optical comparitor, or pay $500 and get a "full meal deal" by somebody using a color analyzer, HD signal generator, etc and performing the "extra" services as Eliab has listed.
BTW, a ISF calibration only includes grey scale adjustment and front panel controls.
Regards
Gregg Loewen