I am contemplating my HDTV purchase. I had pretty much made my mind up on the Sony 40XBR800. Oh yea, I want a direct view for my relatively small 12x13 HT room. The 40"er looks great on paper and pretty darn good on the showroom floor. I plan on watching alot of movies, playing Xbox, and of course watching HDTV programming on it. This brings me to my question about HDTV broadcast aspect ratio's. The Sony set has the standard 4:3 ratio. Which aspect ration does HDTV broadcast in most of the time, or all of the time?? The 16:9 conversion on this set is greater than a 34" standard set so nothing is really lost. What is lost is on a 16:9 set is when regular TV programming comes in at 4:3 and converts that 34" 16:9 set to roughly a 30" picture. I'm not crazy about that. So would you recommend the 40 and live with the 35" or so 16:9 conversion or go buy a 34" or 36" 16:9 set and deal with the even smaller 4:3 conversion? If so, any solid recommendations on sets? Thanks! ~ One more thing, which HD aspect ratio is more used for sports broadcasting?