Have we reached a creative low point in television advertising?

Discussion in 'TV Shows' started by Keith Paynter, Mar 15, 2004.

  1. Keith Paynter

    Keith Paynter Screenwriter

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    When Paul McCartney was upset with Michael Jackson many years ago with the lcensing of Beatles music to Nike, people considered it sacrilege.

    Now it is so commonplace, I can't watch television commercials anymore without hearing any song of the 80's being used directly to advertsie a product ( ie. "I Melt With You" in a new car commercial as ice melts revealing the car) or bastardizing lyrics to suit a product ("Whip It" to sell the Swiffer Mop).

    Have publishers no shame, and what do the performers of the original material think of their work being degraded in such a manner more blatantly than ever before. Are they that poor that they'll sell their souls, as it were for a quick buck and leave their musical legacy in ruins?

    I keep thinking of The Doors movie, seeing Val Kilmer (as Jim Morrison) beside himself over the licensing of Light My Fire ("Do you know what you're saying? The Doors - not real?")

    This is far worse than bad reality television. You can't simply turn away, because it's everywhere.
     
  2. Erik.Ha

    Erik.Ha Supporting Actor

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    Every time the new HP ads come my wife and I say "Do you suppose The Cure ever thought "Pictures of You" would be used to peddle cameras?"

    However, I do like that campaign better than Iggy Pop being used to hawk Cruise packages....
     
  3. Todd_B

    Todd_B Second Unit

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    First thing to pop in my mind after reading the initial post.....
    ..

    "Rock N Roll" Led Zeppelin and Cadillac

    Todd B
     
  4. Mike Brogan

    Mike Brogan Second Unit

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    I'm thinking DEVO might not mind too much since that's where they got their start, in the advertising business. And from one of their early commercials Neil Young got the title for "Rust Never Sleeps".

    At least according to this DEVO faq:



    http://cluefree.org/devo/Misc.shtml

    I agree with your initial statement, pretty upsetting to hear CCR's "Fortunate Son" being used for all the wrong reasons.
     
  5. MickeS

    MickeS Producer

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    That's the only piece of music I've been upset to hear in a commercial, because of the story behind the rights to the song, and the fact that it's used in the commercial for the exact opposite of what the song is about ( by cutting it off at the right moment).

    Everything else, I don't care about. If the artist gets paid and is OK with it, great for them.

    I rarely watch commercials anyway anymore, by the way. [​IMG]

    /Mike
     
  6. Mark_B

    Mark_B Second Unit

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  7. MarkHastings

    MarkHastings Executive Producer

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    And it will also help boost sales of their CD's. A lot of these 80's bands are cashing in on the revitalizing of their songs that most of us have forgotten about.

    Funny side story: I started an 80's cover band 4 years ago and I can not tell you HOW many times we've started to do a song...and a month or two later, hear it being played in a commercial. [​IMG] It seems like an on going thing where I email our singer with the subject: "Another one of our songs is in a commercial". [​IMG]
     
  8. Bruce N

    Bruce N Second Unit

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    "We Are The Champions" in the Viagra commercial makes me want to vomit.
     
  9. Michael Hughes

    Michael Hughes Second Unit

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    When they are licensed on commercial radio it gets even worse, Toyota is brutal, Now they are butchering "what I like about you" from the romantics, good fun Pop songs being pummelled into the ground making you never want to hear them again after lsitening to 1000/10 second snippets..
     
  10. John Watson

    John Watson Screenwriter

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    Yeah, VIAGRA ads are such crap, "Queen" music indeed, but that's why I like DVD - no more of these idiotic interruptions using lies and stupid noise slicing and dicing a movie or program I might otherwise enjoy.

    The science of cosmetic products ads, boy, that's worth a thread of its own.

    [​IMG]
     
  11. Keith Paynter

    Keith Paynter Screenwriter

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    Insert the name of any medical product into the warnings of Happy Fun Ball [​IMG]
     
  12. Don Black

    Don Black Screenwriter

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    It's their music. They can do what they want with it...
     
  13. Bob_Bo

    Bob_Bo Agent

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    I agree that most of these commercials are lame, however, some are done well.

    Consider the Cadillac commercial Todd mentioned. There target audience is probably made up of a majority of folks that grew up listening to Rock and Roll by Zeppelin. I'd bet that most of those folks (myself included) had that same song blaring, while zipping down the road in some crap-box of a car, all the while thinking we were on top of the world. I can certainly connect with that image.

    Of course, that also presents a contradiction of sorts, since anyone listening to that song when it came out would be screaming bloody blasphemy if the song was used for commercial gain.

    Weird how things change.
     
  14. Greg_S_H

    Greg_S_H Executive Producer

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    I guess this thread is limited to ads using popular music, but outside of those, I like a lot of commercials right now. Geico, for example, continues to amuse with their wide range of concepts. If they were just the gekko or just the "good news" ads, it would probably get old, but they mix them all up. I really like the fake hair club ad.

    Anyway, on topic, I remember a Spin article around the time Robert Plant was releasing Manic Nirvana. It took him to task for allowing Tall Cool One to be used for Coca-Cola. I'll always remember the basic wording of the comment: they were disdainful of him "equating the burn with a cola." Equating the burn? Please. What is that? And, who cares about Tall Cool One anyway? It was a fun little song, but it was hardly some pure expression of artistry. It was basically designed--like Big Love on Manic Nirvana ("I once slept in the same room as Jimmy Page!")--to drive Zeppelin nuts wild. "Ooh, did you hear that? He sampled from the Ocean! Can a reunion tour be far behind?" That sounds crazy now, but that's how it was back then. Anyone who read Zoso understands. [​IMG]
     

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