When Paul McCartney was upset with Michael Jackson many years ago with the lcensing of Beatles music to Nike, people considered it sacrilege. Now it is so commonplace, I can't watch television commercials anymore without hearing any song of the 80's being used directly to advertsie a product ( ie. "I Melt With You" in a new car commercial as ice melts revealing the car) or bastardizing lyrics to suit a product ("Whip It" to sell the Swiffer Mop). Have publishers no shame, and what do the performers of the original material think of their work being degraded in such a manner more blatantly than ever before. Are they that poor that they'll sell their souls, as it were for a quick buck and leave their musical legacy in ruins? I keep thinking of The Doors movie, seeing Val Kilmer (as Jim Morrison) beside himself over the licensing of Light My Fire ("Do you know what you're saying? The Doors - not real?") This is far worse than bad reality television. You can't simply turn away, because it's everywhere.